Digital Marketing 3-Part Seminar:

Brand Management for Agritourism Operators and Leveraging Online Advertising

Presented by: Andrew Miller, Farmzenda

These sessions will be recorded for future viewing & purchase

All sessions begin at 1:00pm EST

May 2^nd - Part 1: Understanding Digital Marketing Fundamentals

- Introduction to digital marketing in the agritourism industry

- Overview of key concepts: SEO, SEM, PPC, social media marketing, email marketing

- Understanding the agritourism audience: demographics, interests, and behaviors

- Case studies and examples of successful digital marketing campaigns in agritourism

May 9^th - Part 2: Crafting a Winning Digital Advertising Strategy

- Identifying advertising goals and objectives specific to agritourism businesses

- Choosing the right advertising channels: Google Ads, Facebook Ads, Instagram Ads, etc.

- Budgeting and allocating resources effectively for online advertising campaigns

- Creating compelling ad creatives: visuals, copywriting, calls-to-action

- Optimizing ad performance through A/B testing and analytics

May 16^th - Part 3: Building and Managing Your Agritourism Brand Online

- Defining your agritourism brand identity and values

- Establishing a consistent brand voice and visual style across digital channels

- Leveraging content marketing to tell your agritourism story and engage audiences

- Managing online reviews and reputation: strategies for handling feedback and maintaining a positive brand image

- Harnessing the power of user-generated content and influencer partnerships to amplify your brand reach